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ABOUT Natural Accent Hardwood Floors

When setting about founding Natural Accent Hardwood Floors, I wanted to create a unique company that built its reputation around customer service. One that catered to our customers' needs. So you feel in control of the process as we used our skills and expertise to realize your vision. That's how every project starts, a picture you have of your home with beautiful hardwood floors. We're here to help you conveniently and professionally make that picture a reality.

We spend extra time with our customers to live up to this goal. We get to know you, understand your vision, and gain insight into what's important to you and your project. And, most importantly, we let you get to know us.

We strive to create a relationship with each customer to open up a clear line of communication and trust.

Every aspect of our company reflects our customer-first philosophy. From our in-depth website and detailed estimates to the quality of the products we use, and the 70+ five stars (not paid for) reviews we have on Google, we make every effort to build trust with our customers.

We want you to see the skills and professionalism we can bring to your hardwood flooring project.

We love hardwood flooring, and we love working closely with our customers to bring their dream floors into reality. We're passionate about what we do and have a powerful drive to provide you with the beautiful hardwood floors you desire.

We love hardwood flooring, and we love working closely with our customers to bring their dream floors into reality

So, if you're thinking of starting a hardwood flooring project in the future, give us a call. We promise a uniquely personal experience where your only regret was not calling sooner!

Curious to see who you will be working with on your project? Check out more about me below...

CUSTOMER feedback

I highly recommend Natural Accent Hardwood Floors. If you prefer to work with someone who truly cares about their craft, look no further. We initially inquired with the owner, Jim, to ask for an estimate for our 1940s home. Jim visited our home and provided a comprehensive estimate, which included pricing, duration, and varying stain, finish, and quality options. The project was completed in a timely manner and the final product was absolutely incredible. Natural Accent Hardwood Floors provided excellent communication, clean, organized, and prompt work, fair and competitive pricing, and an exceptional finished product. We would recommend Natural Accent Hardwood Floors to anyone! Brian Clark | Fargo, ND

MEET JIM the owner

Stillwater, MN native Jim Clarey moved to Fargo three years after graduating with honors from Concordia College, Moorhead. He has a bachelor’s degree in religious studies and minors in Psychology and Philosophy. He is married to Bismarck native Laura Vander Vorst, and together they have two kids, Josiah and Jack.

Jim Clarey owner

Jim Clarey, owner of Natural Accent Hardwood Floors.

Top Rated Local award

Proud to be the best hardwood floor business in Fargo.

Jim’s passion for woodworking began in 2003 when he ignorantly told his wife he could build a scrapbooking table at much less cost than those she was looking at in a Pottery Barn catalog. He bought a few tools on a limited budget and started making sawdust with no previous woodworking knowledge. After two months of work and too many mistakes to count, he had a beautiful scrapbooking table for his wife. In these two months, he learned a couple of fundamental lessons:

  1. Fine woodworking was not so easy. It takes quality tools, skill, patience, and a great deal of attention to detail.
  2. He had a passion for woodworking.

As Jim made more furniture for family and friends, he started to consider a career in woodworking. At the same time, Jim and his wife moved up to Fargo to live closer to her family. She was hired as a 3rd-grade teacher at Westside Elementary in Fargo, and Jim found himself learning the hardwood flooring trade at a local hardwood flooring company.

Hardwood floor installation

Cutting boards while installing a wood floor.

Cutting wood flooring

Trimming wood flooring to fit against wall.

Besides his background in woodworking, Jim had no prior knowledge of the hardwood flooring trade but found himself running job sites in three months. As was his character, he treated this job not just as a paycheck but a craft to master. Jim quickly became very skilled in refinishing and installing hardwood floors with this mentality. He especially enjoyed challenging projects such as curved stairs, inlays, and custom transitions.

The start of Natural Accent Hardwood Floors:

In January of 2010, Jim Clarey founded Natural Accent Hardwood Floors and has dedicated his time to differentiating his company through the quality of his work and the emphasis on giving the absolute best customer service in the industry. You will find that Jim always puts his clients’ needs first in everything, from the in-home consultation to the comprehensive and itemized estimates, even the meticulous and daily job site clean-up.

Hardwood floor installation

Installing a brand new oak hardwood floor

Changing belt sander paper

Getting the belt sander ready for sanding

Although starting a new company in a recession was a difficult task, his company quickly gained recognition. He received referrals from as far away as Northwestern North Dakota and the Minneapolis/ St. Paul Area. And even though the hardwood service industry is very competitive in the Fargo area, those who allowed Jim to provide an in-home consultation quickly realized Natural Accents Hardwood Floors was different than most skilled trade companies in existence.

Hardwood floor sanding with edger

Dustless sanding with the edger

Finish sanding wood floor

Jim finishing up with a palm sander

Jim enjoys spending most of his free time with his wife and kids, although, in the summer you may see him playing a round at the Fargo public golf courses or fishing in a local tournament. Jim is an avid fantasy reader but also enjoys historical non-fiction, especially works by David McCullough.

MAIN AREAS  we work in

These are the main areas we restore hardwood floors in throughout the Fargo, North Dakota and Moorhead, Minnesota areas:

  • Fargo, ND
  • Moorhead, MD
  • Grand Forks, ND
  • Detroit Lakes, MD
  • Fergus Falls, MD
  • Wahpeton, ND
  • Valley City, ND
  • West Fargo, ND
  • Frontier, ND

CUSTOMER feedback

I recommend to Jim and Natural Accent Hardwood Floors to everyone I talk to that is considering a hardwood flooring project. He is the best contractor I have ever worked with in terms of communication, cleanliness, consideration, and comfort level (I am a stay at home mom, so having someone I was ok being around by myself or with my kids was a huge thing for me). Obviously it is a messy project (particularly ours with the tile being taken out), but everyday when they were done, the house was shopvacced, and all of their tools were neatly laid out of the way, and out of the hands of my kiddos. We are so thrilled with the final product. It has held up beautifully (even with our 2 little kiddos, their friends, and toys), and everyone who comes to our house loves it. Becky Mcgrath | Fargo, ND

PHOTOS from past projects

CUSTOMER feedback

Our 1940s oak floors were looking worn and scratched and we had no idea what to do about it. We contacted NAHF and received a prompt response followed up by a quote with multiple options with explanations for each. They finished on schedule and our floor looks incredible—it’s literally hard to believe it’s the same floor! Would absolutely recommend and do business with again! Becky Lavoie | Fargo, ND
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